The mission of the MN Cider Guild is to promote, develop, and showcase Minnesota-made cider.
MN Cider Guild Winter Workshop
2:00pm Registration begins
3:00pm Welcome, Minnesota Cider Guild Board
3:10pm The State of Cider Apple Production
Presenters: Nate Watters, Keepsake Cidery; Gretchen Perbix, Sweetland Orchard; Peter Gillitzer, Milk and Honey Ciders; Steve Jones, Hoch Orchards
Engaging cider starts with high-quality apples. This panel will discuss the challenges and opportunities of growing apples specifically for cider production. An overview of existing growers, varieties, cultural practices and economics will be presented.
4:00pm Getting Cider into the Hands of Minnesotans: sales, distribution, logistics and marketing
Presenter: Tyler Melton, Libation Project; Nick Olson, Artisanal Imports; Mike Cunningham, Bernick's Distribution
There is a cider for every taste and a distribution model for every cider. In addition to producing great cider, how and who a cidermaker partners with may determine success. This panel contains a cross-section of sales and distribution experts across varied business models that will address how to get cider into the hands of Minnesotans (and beyond).
4:50 The importance of trademarking your business name and your brand
Presenters: Debbie Morrison, Yellowbelly Cider/Sapsucker Farm
You have spent a lot of financial and emotional capital on the name of your business and brand. If it’s not protected by a trademark, you can easily lose it to someone else, and there is nothing you can do about it. This is a basic overview of trademark rules and the process for filing a trademark with the U.S. Patent Office and the State of Minnesota.
5:15pm Cider production at different scales: the vision, economics and logistics of making cider
Presenters: Colin Post & Steve Hance, Number 12 Cider; Jason Dayton, Minneapolis Cider Co; Adam Theis, Milk and Honey Ciders
Cider makers, marketers and drinkers have a golden opportunity; they essentially have a blank slate when it comes to producing, selling and consuming cider. Where we look for guidance and influence is as varied as the cidermakers currently operating in the Minnesota space. Join producers of vastly different philosophies, scales and financial models in a lively discussion on how they got to where they are and where they see the future of cider.
6:00 Program ends and Cider Share begins
Bring your favorite cider to trade or share plus Milk and Honey Ciders taproom is open.